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Dagobar
Typography Design
MFA Thesis (Advised by Natasha Chandani)
The Hangul & Latin multilingual typeface 'Up In The Air' explores how markings can evoke my cultural background and serve as a means of communication through typography. Inspired by the Korean game Gonggi, it narrates my childhood in Korea through letters connected by randomly generated markings.
Dagobar
Typography Design
MFA Thesis (Advised by Natasha Chandani)
The Hangul & Latin multilingual typeface 'Up In The Air' explores how markings can evoke my cultural background and serve as a means of communication through typography. Inspired by the Korean game Gonggi, it narrates my childhood in Korea through letters connected by randomly generated markings.
Kkini
Visual Identity
Fast Casual Restaurant
Kkini reimagines the everyday experience of Korean ramyun through a contemporary design language inspired by Korea's vibrant food culture. Designed for a fast-casual restaurant within a food court, the branding combines playful typography, bold graphics, and approachable messaging to evoke the warmth of one of Korea's most beloved comfort foods. Applied across signage, packaging, menus, social media, and environmental graphics, the identity creates a cohesive and engaging dining experience from arrival to takeaway.
Team: Jae Young Kim, Shinyoung Kim, Bomi Bae
Images: KTM Group
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