Dagobar

Visual Identity + Art Direction
Listening Bar

Dagobar is a newly launched listening bar in Seoul, South Korea, inspired by the timeless character of mid-century jazz clubs, vinyl record culture, and Asian-style speakeasies. Reinterpreted through a contemporary visual aesthetic, the new branding creates a warm, intimate atmosphere that extends seamlessly across environmental graphics, digital platforms, and branded merchandise.

Team: Jae Young Kim, Sunhotan, Marcellin