top of page
JAE YOUNG KIM
Graphic designer based in NYC
JAE YOUNG KIM
A graphic designer based in NYC - with a focus
on design experimentation and visual narrative
Follow on Instagram
✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
—————————————————————————————————
⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
—————————————————————————————————
⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.






Game Fuel
annual gaming platform extension






Up In The Air
The project focused on understanding how a visual language created out of markings could evoke my cultural background and my childhood memories. My childhood in Seoul, Korea, is still one of my most cherished memories, and I frequently reflect on those times. One of my favorite recess games was Gonggi. This traditional Korean children's game has a simple rule: throw five stones to the ground first, then sequentially throw one into the air and while catching it you need to grab one in the ground. These action repeats over and over adding more complexity each time. The way the player throws the stones into the ground, and their particular random arrangements, got me thinking that the remains of the players' actions could become a project related to my childhood memories. After connecting each set of markings from Gonggi's play, a typeface built entirely from randomly generated markings was used to narrate the story of my early times in Korea in my native language.
Instructed by Prof. Natasha Chandani / Pratt Institute















bottom of page