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JAE YOUNG KIM
A graphic designer based in NYC - with a focus
on design experimentation and visual narrative
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✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
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⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
—————————————————————————————————
⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
Game Fuel
annual gaming platform extension
Ready, Aim, Shoot Archery Type
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The 'Ready, Aim, Shoot Archery Type' design project found inspiration in the inconsistencies typical of beginners in any learning process, drawing from my first attempt at archery. Afterward, the project repurposed the unpredictably arranged outcomes from the activity to design an experimental typeface that visually depicts my amateur experience in archery. The creative process involved using only the first ten arrow marks to guide the design of a complete character and number set aligned with the marking locations on the target.
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★ 2023 Communication Arts Typography Competition | Shortlist
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⊹ Typography, Book Design
⊹ Academic Project, MFA Thesis
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