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Pepsi The Sound Drop

The visual identity design for Pepsi's brand extension to the music industry promoting up-and-coming musicians. The branding was extended to social media advertisements, Snapchat filters, and online music platforms. 

Team: Shaelyn Crutchley, Michael Bagnardi
Images: PepsiCo, Brian Killian / Getty Images


© Jae Young Kim, 2023

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