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JAE YOUNG KIM
A graphic designer based in NYC - with a focus
on design experimentation and visual narrative
JAE YOUNG KIM
A graphic designer based in NYC - with a focus
on design experimentation and visual narrative
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✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
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⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
—————————————————————————————————
⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.






Game Fuel
annual gaming platform extension






Pepsi The Sound Drop
The visual identity design for Pepsi's brand extension to the music industry promoting up-and-coming musicians. The branding was extended to social media advertisements, Snapchat filters, and online music platforms.
Team: Shaelyn Crutchley, Michael Bagnardi
Images: PepsiCo, Brian Killian / Getty Images








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