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Pepsi the Sound Drop

Visual identity design for Pepsi's new brand extension to the music industry promoting up-and-coming musicians. The branding was extended to social media advertisements, Snapchat filters, and online music platforms. 

Team: Shaelyn Crutchley, Michael Bagnardi
Partners: Pepsi, MTV VMA, Snapchat

Visual Identity, Brand Extension
⊹ Brand Work

Images & Videos: PepsiCo, Brian Killian/Getty Images

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