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Mountain Dew NASCAR Series

Branding design for Mountain Dew's off-shelf extension to NASCAR based on the brand's core product packaging. The project was extended to race car wrappings, TV advertisements, and game skins featuring Dale Earnhardt Jr.

Team: Kristen Shenk, Justin Faiber
Images: Mountain Dew, NASCAR, Hendrick Motorsports


© Jae Young Kim, 2023

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