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Mountain Dew NASCAR Series

Branding design for Mountain Dew's off-shelf extension to NASCAR marketing based on the brand's core product packaging. The project was to extend the beverage brand to race car wrappings, which featured on TV commercials, social marketing, gaming skins, and live NASCAR events with Dale Earnhardt Jr. 

Team: Kristen Shenk, Justin Faiber
Partners: Mountain Dew, NASCAR, Hendricks Motorsports

⊹ Branding
, Brand Extension
⊹ Brand Work

Images & Videos: Mountain Dew, NASCAR, Hendrick Motorsports

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