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JAE YOUNG KIM
A graphic designer based in NYC - with a focus
on design experimentation and visual narrative
JAE YOUNG KIM
A graphic designer based in NYC - with a focus
on design experimentation and visual narrative
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✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
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⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
—————————————————————————————————
⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.






Game Fuel
annual gaming platform extension






Deus Ex Machina
Deus Ex Machina is a visual experiment project. Inspired by the ritual traditions found in religious practices, the project's concept was a fictional cult, that worships the divine hammer, to receive a specific message communicated by the incense sticks' fallen ashes. The participants will watch how the ashes have fallen after the hammer randomly slams the rotating device that holds the incense stick, then interpret their own subjectively perceived meaning. The project focuses on how unknowing markings, similar to tea leaf or cloud reading, could evoke innovative visuals that could be perceived as signs. These “messages” invoke the idea of an omnipotent being sending messages This functions as a deus ex machina, a suddenly appearing external solution to a seemingly unsolvable situation. The method found in this project catalyzes a design process of creating a visual narrative based on what can be observed from randomly generated markings.
Instructed by Prof. Matt Martin / Pratt Institute















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